LO2: Visual styles and themes moodboard

Front Cover 

Moodboard

Justification

Colour Scheme: My colour scheme features multiple shades of blue amd reds, which follow my magazine’s house style. The front cover highlights the winter theme through these colours, creating a design that is both minimalistic and playful. This minimalism is achieved through my limited colour pallet, which has a clean, cohesive and professional appearance. This professionalism makes my magazine trustworthy, engaging my target audience. 

Graphics: The graphics on my front cover will reflect a winter aesthetic, making the content immediately recognisable. Its important that the visuals focus on winter, rather than Christmas, to ensure the magazine appeals to a wider audience across Sheffield, regardless of culture or religion. The design will romanticise the winter season, to present it as enjoyable- this will encourage readers to engage with local events. My main cover image will have an idealised family, with teenagers and parents smiling together. This imagery reflects what my target audience desires, making the image relatable and appealing. By representing my target audience’s ideal self (Carl Rogers, 1980), the cover motivates my target audience to use the magazine and visit events. 

Inspiration: I was inspired by this magazine, in particular its controlled colour scheme which looks professional and polished. the minimalistic designs is also clean and inviting. While my own magazine will be more family friendly, the use of graphics has influenced my design choices. 

Contents Page

 Moodboard 

Justification

Colours: The colours for my contents page are the same as my main cover and house style, which creates a strong cohesivity across the magazine. I plan to use an even split of blue and red to clearly organise the magazine. Blue represents the winter activities while red represents the Christmas-focused features, this makes the page easy to navigate and visually balanced.  

 

Graphics: I wanted the graphics to reflect the same contrast as the colour scheme between winter and Christmas. Winter focuses content such as snow and snowflakes with Christmas trees and warm mugs to clearly show the distinction between the seasonal themes and allows audiences to quickly identify different sections. I also want to employ plaid as an interesting feature to connote the comfort. 

 

Inspirations: I am inspired by the two content pages on my mood board. They both have large amounts of information and use interesting layouts and clear categories to organise it effectively. This has inspired me to think about how I will divide my large amount of content into separate categories (winter and Christmas) and interactions with surrounding graphics. 

Double Page Spread

Moodboard

Justification

Colours: The colour scheme of my DPS will be mainly reds with accents of blues. This priority of red reinforces the Christmas content and links to Sheffield Christmas market. The blue accents will compliment the page and prevent it from becoming visually overwhelming while creating a consistent house style.

Graphics: My DPS images will be like the ones on the mood board and idealise the Christmas market through warm lighting and busy scenes with customers experiencing the event. This reflects what the audiences wants to experience and links to Carl Rogers ideal self-theory by presenting an appealing event that audiences will want to be out. Additionally, the graphics will support this mood with festive icons to reinforce the Christmas theme. Like my contents page, I also want to include plaid to create a warm and interesting feature.

Inspiration: I was inspired by the DPS's on my mood board and their use of bold graphics. I plan to do something similar and use a bold slab of red to structure the pages content and reinforce the house style I also liked how they integrated images into the layout, which I want to use to add visual interest and help content feel more dynamic and engaging.